The Test Parameters: A/B Split Test Type of Page: Video Landing Page Traffic Source: Cold, Search, Google Display Network The Analysis & Takeaway 🙂 We recently tested two videos side by side that had the same voice, and the same lead, story and product reveal, but had two main differences: In the original version of the video […]
Vidalytics Uses 14% Less Bandwidth than Wistia, Reducing Bandwidth Cost
The Test Parameters:Â A/A Split Test (Video on Vidalytics vs. The same video, with the same features, on Wistia)
Type of Page: Video Landing Page
Traffic Source: Cold, Search, Google Display Network
The Analysis & TakeawayÂ
From March 23rd until May 26th we tested Vidalytics...
49% Conversion Rate Increase w/ Vidalytics’ Mobile Autoplay
The Test Parameters: Mobile autoplay & Restart on Unmute vs. The same video without these features enabled
Type of Page: Video Sales Letter Landing Page
Traffic Source: Cold, Display, Affiliate
Client:Â Brent Messer
The Analysis & Takeaway :)
The most interesting thing...