What Is Gate Tagging?
If you use a traditional opt-in page, you’re losing 80% of your leads.
And you’re losing even MORE sales because your post opt-in messaging ends up being generic, one-size-fits-all messaging, that’s not relevant to the awareness of your customer.
(Did they even watch the video they opted in for? Or maybe they watched the whole thing, but didn’t buy because of an objection? Or did they watch half of your video and never even saw your offer? You have no way of knowing…)
No bueno.
And until now, if you wanted to build your list - there’s no other way to get customer info aside from putting that extra step before your video…
But with Vidalytics' Gate Tagging strategy - we solved this problem.
And instead, you can use Vidalytics’ specific technology to:
- Get the highest opt-in rate possible, so you capture even MORE leads
- Tag leads into your CRM to hyper-personalize your follow-up
- Generate more revenue from your campaigns WITHOUT needing to change your video or copy
And WITHOUT having to pay a developer to set up this advanced level tagging and tracking system… because with Vidalytics it’s a click away.
How Gate Tagging Works:
Step 1 - Hook Your Audience & Get More Views
First, we hook your audience with Vidalytics Smart Autoplay:
Instead of sending people to an opt-in page, we remove that extra step, and send people straight to your video…
And as soon as a visitor lands on your page, the video starts playing with an attention-grabbing message overlaid on top to get someone to click play…
Then, once your visitor hits play, the video will restart from the beginning, ensuring they don't miss a thing.
This feature has been proven to increase engagement and generate more leads & sales…
49% Bump Thanks to Vidalytics’ Smart Autoplay
“Vidalytics’ Smart Autoplay bumped my conversion rate by 49%. I’m never leaving Vidalytics!”
Brent Messer, NutraSmash.com
Click here to see Brent’s case study on how he got a 49% conversion bump
Step 2 - Capture Leads, Get Opt Ins, Build Your List Like Crazy
Once your audience is hooked & engaged with your video…
THEN we capture their info by implementing a “Play Gate”.
A play gate is an opt-in form that’s integrated WITHIN the video itself…
And in order to keep watching, someone needs to opt in…
This works so effectively because using a Play Gate doesn’t hurt your conversion rate like a traditional opt-in page (which as much as 80% of your leads never make it past…)
Step 3 - Tag For Custom Follow Ups
As soon as someone opts into your Play Gate…
You can immediately tag their contact record in your CRM, based on what video they opted into and how far they watch into your video…
(normally setting up CRM Tagging is much more involved but this is by far the easiest way to unlock this powerful strategy).
Which means you can get super tactical with your marketing automations to increase your conversions.
Step 4 - Convert More Viewers & Leads Into Sales
Using the specific tag from step 3, you can personalize your followup content - leading to more conversions and engagement.
Did your lead click the CTA but never converted?
Tag them with that info & send them emails about your offer to convert them.
Did they watch the first 15 seconds of your video and bounce?
Tag them with that info & send them emails to get them to continue watching your video another day.
You can also use that data to build retargeting audiences on Facebook… invite them onto strategy calls, buy your product, and more…
The possibilities are endless.
But the outcome is the same - more leads, revenue, and sales… WITHOUT changing your video funnel copy.
Don't Just Take Our Word For It!
"I love that Vidalytics was built by marketers for marketers... Our conversions are up because of smart-autoplay, faster load times, start-from-where-you-left-off for returning visitors etc... Plus they moved all of our videos over from our backup, which was great. More conversions, lower costs, great customer service."
“Over the last 20 years, I’ve used ALL of the other video platforms — JW Player, Flowplayer, Vimeo, Wistia, Youtube and nothing compares to the power and insights that Vidalytics gives you. It is hands down the best.”
“There’s a video hosting service called Vidalytics. That thing’s really cool! When a viewer hits X minutes [watch time in your video], it’ll tag them in Vidalytics, and then you can use Zapier to send that tag data over to your email system, or CRM.”
"They have the best analytics for marketing videos -- period. And a ton of unique features like Smart Autoplay and Countdown timers.They also have features that save someone from bouncing while watching your video, since it works when the video is paused. They're all called 'Exit' features. Like Exit Call to Actions, Exit Play Gates, and Exit Thumbnails. It's awesome."
"Optimizing VSLs is fucking hard. Vidalytics allows you to track engagement of your videos by UTM parameters! I found this feature and saw more than a 5X engagement boost with the same video, just a different ad angle (3.6% vs. 17.34%). This is a game changer. It allows us to optimize our funnel so much more effectively now that we can see exactly which ad angles are driving the highest intent. This is pretty sweet!"
Todd Brown recommended your software in the E5 camp. It's great!
The first version of my VSL hosted on Vidalytics did £70,000. I'm relaunching v2 now.