Analysis of 20,000 Videos with a Billion Plays Shows 'Resume Play' Feature Boosts Returning Traffic Conversions by 40%
Use this Netflix ‘secret’ in YOUR videos to increase viewer engagement and keep your audience hooked
The key to video conversions is to NOT be boring…
And nothing is more boring for your viewer than having to re-watch the same video from the start when they return to your website.
In fact, that’s why Netflix added their “Skip Intro” button, which gets pushed 136 million times daily…
What’s that mean for YOUR videos?
Well, if millions of people can’t stand watching a few seconds intro for their favorite show…
…the last thing most want to do is rewatch countless minutes of your videos.
This is especially true, if you're driving retargeting traffic or email follow ups to a long video without a seeking bar…
Or if people leave for some reason – and then return to your website to start watching your video again!
Luckily, we fixed this issue with Vidalytics' Resume Play. It's a the easiest and fastest way to boost your conversions. It just takes a click of a button.
Once it's enabled, this gives your viewers 2 options:
This prevents the bored-factor, increases engagement and conversions. Plus, you can change all the text and colors to personalize it for your specific audience.
Never be boring again! 🙂
Here’s Everything You Can Do With Vidalytics’ Resume Play Feature
Customize Look
You have complete control over the headline and button copy, colors, and settings. You can even choose to opt-out of messaging altogether.
Works Out-of-the-Box With Play Gates
Works great with viewers who opted into your Play Gate and wanted to “save your video for later”, they’ll be tagged.
Automatically Re-Tags in CRM
If someone starts re-watching your video and hits a new milestone, it’ll automatically re-tag the contact in your CRM so you can follow up with them even more.