If your VSL (Video Sales Letter) engagement looks like this…
Then you're in trouble... because if people aren’t engaging and watching your video…
No amount of retargeting or followup can make up for the money you’re losing.
Luckily, there’s a simple strategy to fix it, boost your engagement and conversions…
And create a video that hooks your audience, and carries them through to your offer.
And you don’t have to spend tens of thousands of dollars on testing, or paying a copywriter a fortune to do this all for you.
The Engagement Bridge: How The Top 1% of Marketers Make Videos That Convert Like Crazy
With Vidalytics, you can easily take your underperforming VSL (Video Sales Letter)…
Here’s how:
#1: Create a High Converting Lead
The first 2-3 minutes of your video is the most important part..
Because 80% of your viewers will watch the first 2-3 minutes of your video, but if they don’t make it past that, they won’t consume any other content.
And when you’re trying to turn clicks and video views directly into sales, it’s going to be the most important part of your video to optimize.
Which is where our feature, Compare View, comes in.
Compare View:
WIth Compare view, you can easily split test your leads and track conversions and drop-offs, so you can see which video lead performs better.
Then, you simply keep split testing leads and styles of leads until you find your winner.
After you find your winner, it’s time to focus on the content portion of your VSL.
#2: Create High Engagement Content
With Vidalytics' visual engagement graph…
You can easily see the big drop-off points in the content sections of your VSL.
So, you simply need to go in at each point and change the messaging to fix it, relaunch your video…
And rinse & repeat until your entire video is being engaged with.
How much? We’ve found the gold standard is 40% engagement by the time you reveal your CTA (call-to-action).
Now, after your lead and your content drop-offs are smoothed out…
It’s time to focus on your offer.
#3: Create a High Converting Offer
Naturally, there’s going to be drop off points around the offer… but the fewer the better.
Which is why Vidalytics comes with:
Exit Features: If someone goes to exit during your pitch, we can “save the sale” with exit pops. Give them an option to go straight to checkout (because maybe they’re just ready to buy NOW), send them to a sales call if they have questions, or even a text-based Q&A page.
CRM Tagging: Tag viewers in your CRM based on their video progress. This means hyper-targeted follow-up marketing and enhanced conversion opportunities.
Timed CTA: When your product and its price are revealed, you can ‘drop the buy button’ from within your video. This is perfect to drop right at your prospects emotional peak during your pitch, which is when they’re most ready to buy…
Countdown Timer: Some people need a little nudge of urgency to convert… so you can place a countdown timer on top of your video. And when it hits zero, it will redirect to any page you want (the checkout page works best).
Don't Just Take Our Word For It!
"I split tested Vidalytics against Wistia and it destroyed them. Vidalytics works so well I almost didn’t want to tell anyone about it because it is such a competitive advantage."
"Vidalytics is my secret weapon for troubleshooting VSLs so that I can increase conversions. It’s turned what I thought were duds into high converting videos."
“There’s a video hosting service called Vidalytics. That thing’s really cool! When a viewer hits X minutes [watch time in your video], it’ll tag them in Vidalytics, and then you can use Zapier to send that tag data over to your email system, or CRM.”
"You should definitely use Vidalytics for video hosting. When I switched over, their Smart Autoplay increased my conversions by 30%. This is why I use Vidalytics for all of my Video Sales Letters"
"They have the best analytics for marketing videos -- period. And a ton of unique features like Smart Autoplay and Countdown timers.They also have features that save someone from bouncing while watching your video, since it works when the video is paused. They're all called 'Exit' features. Like Exit Call to Actions, Exit Play Gates, and Exit Thumbnails. It's awesome."
"I produce a TON of video sales letters. Vidalytics is a perfect fit for these businesses using VSLs. So I recommend it to all my clients. Vidalytics just makes sense for any direct response company instead of Wistia or Vimeo."