Vidalytics vs VTurb: How The Two Video Players Compare
VSL Offer Owner
Features
Stats
Audience Engagement
Conversion Tracking
Heatmaps (Skips / Rewinds)
Compare View
Segments
Unmute Rate
URL Parameter Tracking
IP Filtering
Smart Autoplay
Smart Autoplay
Lead Gen & Automation
Timed Play Gates
Exit Play Gates
Calls To Action
Custom HTML CTA
Viewer CRM Tagging
Advanced Marketing Tools
Resume Play
Disable Pausing
Focused Fullscreen
Rapid Engage Bar
ReVisit Seeking Bar
Count Down Timers
Video Expiration
Mobile Thumbnails
Exit Thumbnails
Vid Conditions
Video Thumbnails
AI Closed Captions
Interactive Smart Vids
Choose Your Own Adventure
Interactive Loops
Path Merges
SmartVid Stats
Video Management
Startup Quality Selection
Replace Video
Drive & Dropbox Import
Load Settings
Account Management and Support
VIP Conversion Focused Account Management
Multiple Users & User Permissions
Agency Accounts
Platform
AI Encoded Videos
Domain Whitelisting
Integrations
Zapier
Make
GA/GTM
HubSpot
ActiveCampaign
CF Pro Tools
HeySummit
PlusThis
Segment
HighLevel
Increase Your Conversions Now By Simply Swapping Out Your Video Player
Direct Response Focused VIP Account Management Like a True Partner
One of the biggest differences between Vidalytics and all other video players (including VTurb) is their famous VIP Support. All Enterprise users get a dedicated Account Manager, who have all been personally trained and certified by Patrick Stiles. The Account Manager will work with you directly to help you optimize and scale your VSL using the full power of Vidalytics’ features.
Dennis Crosby, CEO of Crochet Media, says, “The VIP Account Management at Vidalytics is such a game changer.. They actually held our hand, advised on things well beyond their player that delivered actual conversion rate lifts. Typically this consulting would cost 5 figures, which makes the fact that it comes with Vidalytics a STEAL.”
With Vidalytics VIP Support You Get:
Dedicated Account Manager
A dedicated Account Manager who will help optimize your VSLs and meet quarterly to review your VSL, ads, ROAS, engagement, and more. They'll also share data benchmarks from 20k+ VSLs to guide your conversion rate targets.
Shared Slack Channel
A shared Slack channel with up to a dozen team members from Vidalytics — including engineers, our CEO, and of course, your Account Manager.
Super Flexible Billing Support
VIP Support for any billing issues… Forget to upgrade in time for a launch? We can retroactively make sure you never pay more than you should at Vidalytics (we optimize your bill, not just your videos!).
Early Access
Early / Beta access to new, upcoming features we’re releasing.
Free Consulting
Free consulting on split testing, data cleanliness and marketing strategies using the Vidalytics platform.
Custom Features
Custom features built specifically for your business.
Custom Reports
Custom reports pulled on your account if you ever need to drill down on specific data.
Native English & Spanish Support
VTurb is Portuguese first, which if you're not, then this can be a challenge to move quickly and get results.
Vidalytics is an American company with Account Managers in the USA helping you get the results you need.
Our team can help you in English, Spanish, French, Polish, German, Ukrainian and Russian.
Top 10 Features You Miss with VTurb
As mentioned earlier, VTurb is about 5 years behind Vidalytics when it comes to technological development. While they do offer Autoplay, Calls to Action, and Resume Play, they are still missing these features as of August 2024.
How Analytics & Conversion Tracking Compare?
Conversion Tracking
This is also a major difference between us and VTurb. Vidalytics offers robust conversion tracking so you can easily pinpoint the exact parts in your video that drive conversions. It also allows you to see which videos themselves are converting well. Without conversion tracking, you can’t properly track revenue or ROI by video.
Global Script
This is a proprietary script unique to Vidalytics that accomplishes three things:
1. It makes your videos load faster.
2. It collects more data for your analytics with less setup.
3. It improves your video conversion tracking accuracy.
You simply install the Global Script code on every page and you're done. Vidalytics will then combine all the data on its own. The features and tactics this enables aren't yet possible on VTurb (again, they’re about 5 years behind in development).
Heatmaps
Vidalytics offers heatmaps for your videos. This allows you to chop or reshoot the boring parts in your video, which can be one of the easiest ways to optimize your video. This also allows you to see what parts are the most engaging so you can turn those clips into ads and/or a new lead to your video. VTurb does not currently offer any heatmaps.
Unmute Rates
This advanced feature allows you to see what percentage of people manually unmute your videos. This is important because you want to know how many people actually WATCH your videos, not just clicked to the page. Vidalytics offers this but VTurb does not.
IP Filters
Your analytics are only useful if your data is clean. IP Filters lets you clean out your analytics from internal testing or junk traffic. This is standard with all Vidalytics plans but VTurb does not currently offer this.
See all about Vidalytics analytics and how they can help you scale your conversions
Interactive Smart Vids — Build “Choose Your Own Adventure” VSLs To Let Viewers Sell Themselves (VTurb Has Nothing Like This)
Interactive Smart Vids — This is an entire suite of interactive features that savvy direct response marketers are using to gain an edge. Vidalytics offers these “choose your own adventure” type of VSLs, but VTurb does not. Not only do Interactive VSLs allow you to show viewers different versions of your videos based on the answers they choose, but they also allow you to:
Automatically segment your audience.
Tag those segments and put them into buckets.
Pass all this data into your CRM for personalized emails, SMS and sales teams follow ups.
All this allows you to convert cold traffic at a higher rate. In internal testing Vidalytics found that their own Interactive VSLs converted an impressive 37% of people who made it to the CTA.
How the Tech Compares aka “All The Geeky Stuff” About the Infrastructure
Your videos are only as good as the infrastructure they run on. If you’re spending real money on ads or leveraging important affiliate relationships and your videos go down, that cost is huge.
Server Reliability and Single Points of Failure
All video platforms run CDNs (content delivery networks), which is a distributed group of servers that caches content near end users. Companies who only have one CDN have what’s known as a “single point of failure.” In other words, if there’s a problem with that CDN, all the videos on that platform could fail to load or load very slowly. Vidalytics has multiple Tier 1 Global CDNs, which are optimized by AI. We use predictive models to route your videos across the best performing servers based on the data and their in-house monitoring.
With a comprehensive approach like this videos on Vidalytics are virtually impossible to take down. The fact that Vidalytics has the ability to autoscale to any amount of traffic is a major reason big brands like VShred and Performance Golf feel confident hosting their videos there. VTurb on the other hand has only one CDN. It’s much more cost effective for the company, which has allowed them to offer lower prices to their customers but the trade-off is inconsistent performance.
Vidalytics even tested this same CDN to decide if they should add it as one of their CDNs but declined. “It was very cheap, which was appealing, but it’s also very inconsistent, so we passed on using it in our infrastructure, because we deemed it too risky and inferior. Our capacity could host the Superbowl tomorrow without a single change to our setup.” - Patrick Stiles
AI Optimized Encoding
Vidalytics uses the same tech as Netflix and other media moguls to optimize your videos when they are encoded. This means your videos are fast and light, and can play on any device in the world.
This is a critical step, to make sure your videos play super fast. Because if you’re running cold traffic every 100s lag in your videos playing will impact your conversion rate. This is the sneaky unseen cause of underperformance that can be the difference between scaling your business or not.
VTurbs video files weigh 3x as much as Vidalytics video files. This means it will take 3x as long to load. This is most noticeable on mobile devices that don’t have the video cached (which IS NOT the case if you’re just checking your own video on a desktop computer).
Deep Quality of Experience Monitoring to Answer Any Questions You Have about Your Videos' Performance
Vidalytics tracks 200 metrics on each and every play that happens on their platform. They also proactively monitor these to ensure the health of their platform. Otherwise we wouldn't be able to scale to the level we have with having delivered over a billion plays, hosting 20k VSLs that have sold over $2 billion.
They’re able to answer questions related to: startup time, buffering, error rates, etc. This means that if you ever have a question about your video performance when you’re diagnosing any dips in conversion rates, which is common and critical for scaling traffic, then you can simply ask your Vidalytics Account Manager and they’ll provide detailed reports on each and every play.
VTurb doesn’t currently offer these insights.
Quality Resolutions Fine Tuned for Conversions
VTurb only allows 720p as its highest resolution. While Vidalytics offers 1080p, because they’ve seen a correlation between quality and conversions. But with VTurb you don’t even have this option.
Also, VTurb videos only go down to 360p, with Vidalytics offering a 270p. This is especially important on mobile traffic because while the resolution matters far less on such tiny screens, the startup time does matter.
If you’re still on the fence between choosing Vidalytics and VTurb, a good next step would be to run a split test. Vidalytics will gladly offer free split test consulting from our team of engineers and account managers to make sure you have clean data and capitalize on the best features in Vidalytics.
We've audited 100s of tests, including ones for 9-figure brands and always added value. We look at your tech, your video settings, your split testing software and your data.
This consulting is worth $10k at any respectable CRO Agency. But it is Free with Vidalytics. Along with a Free VIP Account to test drive.
To get started, let's jump on a call to discuss your VSL funnel, so we can show you exactly how we will deliver a win for your business. This a true consultation where we'll give you an actionable plan of exactly how you will scale your conversions. We'll share all of the benchmarks and best practices we see with VSL Funnels everyday.
And if we lose the test we’ll pay you $500 just for your time.
VSL Offer Owner
What Real Users Are Saying About Vidalytics After Switching From VTurb
"Good news! We split tested 595,000 sessions with Vimeo, YouTube and Wistia, and they couldn’t beat Vidalytics 🙂"
"Optimizing VSLs is fucking hard. Vidalytics allows you to track engagement of your videos by UTM parameters! I found this feature and saw more than a 5X engagement boost with the same video, just a different ad angle (3.6% vs. 17.34%). This is a game changer. It allows us to optimize our funnel so much more effectively now that we can see exactly which ad angles are driving the highest intent. This is pretty sweet!"
"You should definitely use Vidalytics for video hosting. When I switched over, their Smart Autoplay increased my conversions by 30%. This is why I use Vidalytics for all of my Video Sales Letters"
“There’s a video hosting service called Vidalytics. That thing’s really cool! When a viewer hits X minutes [watch time in your video], it’ll tag them in Vidalytics, and then you can use Zapier to send that tag data over to your email system, or CRM.”
"Been in the space 12 years, my videos have generated over $700M. Every time somebody asks me, “Hey… video hosting, who do you recommend?” Vidalytics is always number one. There’s no one else, doesn’t matter. Just make the investment, you deserve it, your business deserves it."
"Vidalytics has been our go-to for video hosting. I've been an entrepreneur my entire life, with an MBA and ten years in digital marketing. We've been with Vidalytics for four years, and they’ve been awesome. The tech is solid, hosting is reliable, and the videos load fast.
The reporting and data tools are exactly what we need in direct response. Their support is great, especially with interactive videos, which we've been using for three years. Vidalytics is always on top of the latest tech and actually implements feedback. We’ve tried other platforms, but Vidalytics has been by far the best."
"Vidalytics’ Smart Autoplay bumped my conversion rate by 49%. I’m never leaving Vidalytics!"
"I love Vidalytics. Better pricing than Wistia, with WAY better analytics. The autoplay that restarts when unmuted pays for itself in increased conversions each month for us. Best video hosting for our industry, hands down!'
“Over the last 20 years, I’ve used ALL of the other video platforms — JW Player, Flowplayer, Vimeo, Wistia, Youtube and nothing compares to the power and insights that Vidalytics gives you. It is hands down the best.”
"I love that Vidalytics was built by marketers for marketers... Our conversions are up because of smart-autoplay, faster load times, start-from-where-you-left-off for returning visitors etc... Plus they moved all of our videos over from our backup, which was great. More conversions, lower costs, great customer service."
"Vidalytics gives you deeper analytics around engagement and where viewers convert. This is super useful if you're like me and want to split test everything. Other video solutions don't give the insights needed to optimize for conversion. The biggest difference was the Smart Autoplay. Vidalytics stands out with its comprehensive analytics and conversion-boosting features, making it an indispensable tool for anyone serious about video marketing."
“Vidalytics seems like a great program so far. I have already recommended it to a few people I know that were using Vimeo and had issues like I did.”
"They have the best analytics for marketing videos -- period. And a ton of unique features like Smart Autoplay and Countdown timers.They also have features that save someone from bouncing while watching your video, since it works when the video is paused. They're all called 'Exit' features. Like Exit Call to Actions, Exit Play Gates, and Exit Thumbnails. It's awesome."
"Vidalytics provides so much value at the magical intersection of engagement, conversion, and insight. It's an essential tool in the stack for digital marketers and online course creators."
"One vote here for Vidalytics, their unmuted autoplays increased video plays with the flashing message on top of video while it's playing in the background, then restarts from the beginning when clicked. Genius."
"I produce a TON of video sales letters. Vidalytics is a perfect fit for these businesses using VSLs. So I recommend it to all my clients. Vidalytics just makes sense for any direct response company instead of Wistia or Vimeo."
"Resume Play is the reason we migrated to Vidalytics. We're grateful that [videos] can be set to autoplay, muted with a quick, clear, and easy "click for audio" option. The [fact] that Vidalytics then restarts the video from the beginning is heavenly."
"I split tested Vidalytics against Wistia and it destroyed them. Vidalytics works so well I almost didn’t want to tell anyone about it because it is such a competitive advantage."
"We’ve been using Vidalytics for a while and absolutely love it. Its mobile features alone are worth switching. Not to mention it converts better than other players, its analytics are on-point and it’s the fastest video player I’ve tested. I highly recommend them for your marketing videos."
"I love how it shows me not just video analytics, but also where people converted in the video. Only video player I've found that really gives me the data I need to optimize for sales. I'm able to see what parts of the video is performing best, where I'm losing people and at what point they are converting."
"I'm transitioning to Vidalytics from Vidyard. Seriously, I've been totally blown away by your product so far, especially considering the price."
Todd Brown recommended your software in the E5 camp. It's great!
The first version of my VSL hosted on Vidalytics did £70,000. I'm relaunching v2 now.
"In the few months since we signed up Vidalytics has been AMAZING. It’s a real game changer. I’ve already edited our webinar replay to reflect the poor drop off at the beginning. I’m not sure how anyone with marketing videos can get by without Vidalytics, it's really that good."
We love Vidalytics - the more you measure, the better. It also allows for custom messages with mobile autoplay, AND faster load speeds.
"I can NOT afford to have the videos in my funnel be “black holes” where I don’t know what is happening. Before, it was just a guessing game. Now with Vidalytics, I know exactly where and how my videos are converting. Making it easy to improve their conversions."
"Vidalytics is my secret weapon for troubleshooting VSLs so that I can increase conversions. It’s turned what I thought were duds into high converting videos."
"When you've had a great customer satisfaction experience - you're in. You're part of the family. Support did that. It was a very cool exchange, answered my questions, was super cool about it. You are being well represented here. And as my teacher Ben Settle says, nothing like customer service to create a referral client."
"We are charged in dollars, but earn in Brazilian Reais. The currency affects us a lot. Trust me, I didn't want to pay for Vidalytics. But I just have to. Because it simply works. I've tested it against every other video platform out there, and it's just simply better. We make more money with Vidalytics. Period. That's why we use it in all of our companies."
"I love Vidalytics because of the countless options I can control such as AutoPlay, Countdown Timers, Resume Play and many more. The analytics on the videos are detailed and help my team and I make the right decisions to increase conversions."
"WOW!! Overlaying the conversion on the same graph is the missing piece, that is awesome."
"I absolutely love Vidalytics because I can scale with it. We are a high volume business. We drive a lot of traffic from Facebook and YouTube and we are just getting started. Love the resume play and the delayed CTA button tied to the player position."
"Vidalytics is JUST what I've been looking for in a long long time!!! I'm so excited. Gonna launch a new product next month. Can't wait to see how it converts."
"Great and friendly service. Awesome tools in Vidalytics! Compliments for the way it's designed!"
