How Trident Growth Scaled $80M in Ad Spend & Switched to Vidalytics to Optimize Their Clients’ Videos Like Never Before
“Vidalytics gives us the best video analytics on the market—helping us optimize conversions, scale offers, and stand out as an agency.” – Uzair Farooqi, Trident Growth
If you're an agency running video ads, you know one thing: your success is tied to your ability to drive results. Because if you can get your clients more sales, they’ll keep paying you—and refer more business your way.
That’s exactly what Trident Growth has mastered.
They’ve spent $80 million in ad spend, generating nine figures in revenue for their clients. And they’ve built some of the biggest FBA, Airbnb, and Kindle publishing offers in the world.
But to optimize every funnel and squeeze every last dollar of profit from their campaigns, they needed the right data.
That’s where Vidalytics came in.
The Problem: “We Needed Better Video Data & Faster Testing”
Trident Growth started out using Wistia, but they quickly ran into a major bottleneck:
- Poor video analytics – “We couldn’t break down data in a way that let us optimize effectively.”
- No easy way to test VSLs – “Comparing multiple versions was a nightmare.”
- No segmentation or tracking – “We wanted deeper insights into audience behavior.”
And for an agency built by engineers who live and breathe data, that wasn’t going to cut it.
The Solution: “We Moved All Our Clients to Vidalytics”
Uzair first heard about Vidalytics years ago—but it wasn’t until 2023 that he took a closer look.
Since then, Trident Growth has switched all their clients to Vidalytics because of one thing: our analytics are the best in the game.
- Micro Conversions – “We now track video engagement directly inside Meta & Google Ads, helping us optimize faster.”
- Tagging & Segmentation – “We can target users based on where they drop off in the video, improving email follow-ups & retargeting.”
- VSL Testing & Optimization – “We make data-driven decisions about what’s working—saving time & increasing conversions.”
The Results: “Vidalytics Directly Helps Our Clients Make More Money”
Trident Growth isn’t just another media buying agency. They optimize the entire funnel, making sure every dollar spent on ads leads to maximum ROI.
For one client, they ran a full VSL optimization audit using Vidalytics data.
After implementing changes based on the analytics, sales exploded.
“We analyzed engagement, drop-off points, and high-converting sections. The moment we optimized the VSL, our client’s sales took off. Without Vidalytics, we wouldn’t have had that level of insight.”
Why Agencies Need Vidalytics
The truth is, most agencies aren’t using this level of data to optimize video campaigns.
Which means they’re leaving money on the table—for themselves and their clients.
That’s why Trident Growth stands out.
And it’s why they’re landing more clients than ever—because when prospects see that Trident has this level of data-driven optimization, it’s a no-brainer.
🔥 “We tell clients: We use Vidalytics, we have the best video analytics in the industry, and we know how to optimize your funnel better than anyone else.”
And now, as an official Vidalytics Partner Agency, they have even more tools at their disposal—including an agency dashboard that lets them manage multiple client accounts with ease.
Final Takeaway: If You Want to Win, You Need Better Video Data
Trident Growth switched to Vidalytics because it helped them drive more revenue for their clients, optimize their VSLs, and close more deals.
And if you’re an agency, you should be doing the same.
If you're running video ads and you don’t have micro conversions, segmented analytics, and VSL optimization built into your process, you’re flying blind. That’s where Vidalytics comes in.
