The Test Parameters: YouTube vs Wistia, Vidalytics vs Wistia, Vidalytics vs VimeoType of Page: Video Sales Letter Landing PageTraffic Source: GDN, Facebook, NativeClient: Golden Tree Nutrition The Analysis & Takeaway Golden Tree Nutrition wanted to find the best video player for Video Sales Letters with autoplay on both mobile and desktop. So, naturally, they came […]
595k Sessions Prove Vidalytics Converts Better than Wistia, YouTube & Vimeo in A/B Split Tests
How to Use Vidalytics to Increase Your Conversions Without Editing Your Video at All
Today I'd like to talk about one of our Vidalytics' users, how he reached out to us to solve some issues with his sales video, and the conclusions I drew from it after taking a deep dive into it.
Michael Anderson sells training for tech CEOs and has been in Silicon Valle for the past 25 years....
How Speed Benchmark Tools Lie
Speed benchmark tools (such as Pingdom, GTMetrix, Page Speed Insights) that measure your page's load times, can be misleading. Unfortunately, they rely on narrow definitions of best practices and don’t incorporate how a modern video player behaves, especially Vidalytics.
Vidalytics' player is...
January Vidalytics Product Update
We've been hard at work at Vidalytics – even during the holidays! – but it has all paid off.
We are very excited to share with you a whole set of new features to bring your video marketing to the next level.
Customizable Resume Play Message
Now you have the option to customize the...
How to Use Vidalytics Compare View to Determine Surprising Winners in A/B Split Test
The Test Parameters: A/B Split Test
Type of Page: Video Landing Page
Traffic Source: Cold, Search, Google Display Network
The Analysis & Takeaway 🙂
We recently tested two videos side by side that had the same voice, and the same lead, story and product reveal, but...
Youtube is Getting Less Friendly for Marketers
YouTube has decided to force a couple of features on their player that will negatively affect marketers and any person that uses videos to sell online. This seems to be the last resource of the company to push marketers out of the social network.
As of September 25th, 2018, if you use YouTube to...
Vidalytics Uses 14% Less Bandwidth than Wistia, Reducing Bandwidth Cost
The Test Parameters: A/A Split Test (Video on Vidalytics vs. The same video, with the same features, on Wistia)
Type of Page: Video Landing Page
Traffic Source: Cold, Search, Google Display Network
The Analysis & Takeaway
From March 23rd until May 26th we tested Vidalytics...
49% Conversion Rate Increase w/ Vidalytics’ Smart Autoplay
The Test Parameters: Smart Autoplay vs. The same video without this feature enabled
Type of Page: Video Sales Letter Landing Page
Traffic Source: Cold, Display, Affiliate
Client: Brent Messer
The Analysis & Takeaway :)
The most interesting thing about this test was actually what we learned...
Workaround for Desktop Browsers Blocking Autoplay Videos
Safari and Chrome are now blocking Autoplay videos even on desktop. And the rest of the browsers are going to roll out similar features soon.
Vidalytics Gives You Several Options To Get Around Autoplay Blocking
Only in Vidalytics you can opt for your videos to autoplay on mute (only if the browser...
Feature Release: Domain Whitelisting
You can now whitelist domains inside your Vidalytics account, yay!
This feature brings even more flexibility to how you can use your videos.
With whitelisting, you can select which domains (and subdomains) you want your videos to show on. This way, you can protect your content from ever being...